This project came with several real-world constraints that shaped the design process:

• Tight Timeline: The entire project had to be completed in just 3 weeks, which meant quickly aligning on a creative direction, delivering assets in phases, and making fast but intentional design decisions.

• Strict Brand Guidelines: Because this summit was backed by Google, I had to follow rigid brand standards regarding colors, fonts, and logo usage. I found creative ways to inject personality while still aligning with their identity system.

• Ambiguous Print Specs: My client initially didn’t know the exact sizes for printed materials like banners and signage. To stay ahead, I designed flexible layouts that could scale to multiple dimensions and prepared alternate versions once specs were confirmed.

• Solo Design Role: I was the only designer on the project, managing branding, presentation slides, social graphics, and print collateral. To meet the deadline and elevate quality, I hired a motion designer (kieran.design) to help with an animated title card, overseeing creative direction and deliverables.

Despite the constraints, the final design system was cohesive, visually engaging, and ready for both digital and print execution and delivered on time. The summit branding helped unify the event experience across multiple platforms and touch points.