Yalla Dubai Chocolate
Packaging design
OVERVIEW
YALLA Dubai Chocolate is a concept brand inspired by Emirati culture, blending the richness of tradition with a modern, energetic twist. Positioned as a high-end yet approachable chocolate brand, YALLA captures the vibrant spirit of Dubai through bold colors, lively graphics, and playful storytelling. The name “Yalla,” meaning “let’s go!”, reinforces the brand’s dynamic, on-the-move personality: chocolate made for anyone savoring a moment of joy in motion.
PATTERN
Each camel silhouette carries a unique pattern inspired by mashrabiya architecture, honoring the artistry of the region while expressing YALLA’s modern design language.
COLOR
A monochrome color palette offers warmth, earthiness and sophistication.
ITERATIONS
As part of my process I duplicated every screen as I continued to make refinements.