Forging New Paths

Each year, from September 15 to October 15, Latinx Heritage Month honors the rich contributions of Latinx individuals to global history, culture, and society. In celebration of this, I was tasked by Google’s internal employee group, HOLA, to create a bold and celebratory visual identity. The design features intricate motifs symbolizing growth and connection, while paying homage to the vibrant ornamental patterns commonly found in Latinx culture and celebrations.