Marketing Book 2025
ABOUT
My Stories Matter is a platform that helps users design, format and print a book that serves to preserve your memories. I designed and formatted this marketing book for them as a way to help increase interest in purchasing a memory book from their site.
PROCESS
I started first with setting up an outline for the content, focusing on our target audience, which are users over 60+ years of age hoping to preserve their memories. I utilized ChatGPT in order to help get an outline of different memories. I focused on milestones memories such as weddings, anniversaries, birthdays and holidays. I made sure that I led ChatGPT in helping me to create the content based on different memories based on the stories I wanted to focus on.
COLLABORATION
I also worked with the Marketing Lead and Design Lead for feedback on how best to design the memory book in order to attract the appropriate users. We collaborated through Slack where I received feedback on the cover design, additional textural elements I might add, colors, typography, and style; whether we wanted to go more traditional and classic or a bit more modern. In the end we steered toward a balance of both modern and classic, mixing typography like Baskerville and Montserrat and combining a mix of both colored and black and white photography.
RESULT
The result is a modern yet classic 100 page marketing book that is used throughout the site showcased as a flip-book on the site, as well as printed and sent out to the marketing team for use in photoshoots and other marketing purposes, and was used in various mock ups throughout the site in order to showcase the different services My Stories Matter offers such as formatting, photo enhancements, curated photo collages, and custom cover designs.